For many mobile apps, 2020 was the best year in terms of popularity and activity. According to analyst Sensor Tower Store Intelligence, entertainment games and apps they were the favorites to take advantage of the time spent at home, which generated $ 100 billion.
According to the recent report, that figure represents a 30% year-over-year growth, compared to the same period in 2019. And a 24% more than the total consumer spent last year, which reached about $ 85.2 billion.
App Store or Google Play Where did we spend the most?
So far this year, consumer spending has reached about $ 106 billion worldwide
According to the sensor tower, 65% of consumer spending so far this year has been on the App Store, which generated more than $ 69,000 million. That’s a 30% year-over-year growth compared to the same period last year, when the App Store recorded roughly $ 53 billion in spending.
Meanwhile, Google Play generated nearly $ 37 billion in revenue, a figure that represents a 30% year-over-year growth from $ 28.4 billion a year earlier.
What type of applications have consumers spent this year 2020?
Games, communication and entertainment are the applications that have contributed to the increase in consumer spending in 2020. Mobile games accounted for 71.7% of annual spending to date, reaching $ 76 billion. Off-game apps have collectively reached $ 30 billion.
In the revenue breakdown by category, Sensor Tower reflected the apps that dominated by different records this year.
From January 1 to December 17, TikTok generated roughly $ 1.2 billion in user spending, 627% percent more than the $ 165.1 million during the same period in 2019.
This year, it also set the record for nearly 2.6 billion installations worldwide. In the first quarter of 2020, it set a new record with 315 million installs worldwide, the most apps ever seen in a single quarter.
In the games category, five titles topped $ 1 billion in consumer spending.
PUBG Mobile Tencent leads the way with $ 2.6 billion, up 64.3% from 2019. Honor of kings
After years without reaching this number, Roblox by Roblox Corporation is once again gaining worldwide recognition as one of the industry’s premier MMOs. Sensor Tower estimates show the title topped $ 2 billion in player spending in October 2020.
For its part, Genshin Impact Ranks As Biggest RPG Release Yet. The role-playing game made around $ 60 million globally through the App Store and Google Play in its first week. The title is currently approaching $ 500 million less than three months after its release.
Finally, PUBG Mobile, remained the highest grossing mobile game of 2020. It has already raised $ 2.6 billion, taking player spending to $ 4.3 billion.
