News business Esport Business of ES1: How do brands access esports?
ES1 Esport Business is featured by CIC and is your new program dedicated to esports and its economy. In this sixth episode, Alexandre Ruiz and Bertrand Amar take a look at how brands fit into esports.
When a brand is looking for an engaged audience, Esports is obviously an option to consider. This is where the sponsoring system takes place and enables it, for example Financial competitions, Players, or better yet, a structure with a team dedicated to a game. As in “traditional” sport, Many brands are dealing with the topic… endemics, including beverages, the banking sector, and the automotive industry. Even more fascinating Luxury brands enter into partnershipsThey also like Louis Vuitton and Riot Games as you can see in the video above. Romain Sombret, President of the MCES team, explains how The situation may have changed with the health crisis…
These shows are A simple and effective way to quickly understand how esports works So if you like the performance of video games, but also the economy that comes with it, we wish you a good ad.
In order to bring you together beyond the virtual and share the passion for esports, the CIC has also prepared many other content dedicated to the discipline. Find them on these social networks, which you can access below:
- Youtube
