Over the past year, we’ve spent more on apps than any other, the Spending on various app stores increased by 30% in 2020 compared to 2019 data.
Again, the The App Store is positioned as the most trusted store for developers, 65% of global app revenue comes from the App Store, despite only 24% of downloads.
This application market research was published by Sensor tower, and we can find some rather curious data there. On both iOS and Android, the increase in spending was equivalent, both 30%, however revenues are quite imbalanced in favor of the App Store.
The Android users downloaded a total of 108.5 billion Google Play apps, for a total of $ 38.6 billion. For their part, users of the App Store downloaded 34.3 billion applications and games, but spent $ 72.3 billion.
“Globally, consumer spending on the App Store reached $ 72.3 billion, up 30.3% year-over-year from $ 55.5 billion in 2019 As in previous years, this amount exceeds the amount users spent on Google Play, which increased 30% year-over-year from $ 29.7 billion in 2019 to $ 38.6 billion. dollars. The The App Store generated 87.3% more consumer spending than the Play Store, and both platforms experienced roughly the same year-over-year growth. The spending gap between platforms has remained relatively stable compared to 2019“.
The App Store generates more money on Google Play with fewer downloads
This is quite interesting data, which has been repeated for years. Despite the fact that Android’s market share is much higher, and as a result, there are many more users who download apps, the money is in the Apple Store. By far, iOS users spend the most on apps.
Of all the apps, it seems that games are the ones that generate the most money. Users spent $ 47.6 billion on games on the App Store and Google Play, the figure was $ 31.9 billion.
Most downloaded apps and games of 2020
The study also published the Most downloaded apps and games of 2020. We have three different columns, one with the downloads in the iOS App Store, another with the downloads in Google Play for Android, and another that combines this data.
A good summary of the year in the app market which shows us that maybe containment made us spend more money on apps than we thought. We will see if in 2021 these figures are maintained, increased or decreased.
