Although Apple was not the first manufacturer to launch wireless headphones, it is the one that established the steps to follow, steps that most manufacturers have taken, especially when it comes to connectivity and battery life. According to the latest Strategy Analytics study, Apple AirPods have led the sales of wireless headphones.
According to this media outlet, from 2020, sales of wireless headphones reached 300 million units, up 90% compared to the previous year. Apple’s AirPods have taken almost half of the market share, dividing the rest of the Xiaomi, Samsung, Huawei, Realme, JBL …
Since Apple launched the first generation of AirPods, it has gradually disappeared reduce its market share because the number of similar devices has increased in the market. Ken Hyers, Director of Strategic Analysis, says:
Apple has maintained a dominant position in the TWS segment in 2020, but its dominant share is declining as the competition intensifies. Strong competition is expected from Xiaomi, Samsung and Huawei in 2021.
The market for TWS headsets is already very saturated, and despite strong sales prospects, there will inevitably be consolidation in the years to come.
The market for bluetooth headsets in the coming years has a lot of potential, because according to figures from Strategy Analytics, less than one in ten people have a Bluetooth headset all over the world, so the room for growth is huge.
To this we must add that manufacturers have started to not include the headphones in the boxes, so they will be forced to end up with Bluetooth headphones in the future, yes or yes.
