It is not the first time that Apple and the NBA have had a relationship in a transaction agreement. A few years ago Cupertino hired star Kevin Durant for promotional purposes. But they are also related to the frequency of the release of a series of promotions where Beats headlines are often the most popular product.
And at this event, Apple has partnered with the United States National Basketball Association to promote Apple Music services. Both Apple and the NBA will highlight independent artists related to the music world.
From Bloomberg they confirmed that Apple and the NBA would work together playlist titled "Base: Line" on Apple Music, the list will include 40 songs and will be updated weekly.
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Eddy Cue may have been involved in an agreement between Apple and the NBA
Apple Music's "Base: Line" playlist will feature songs in pure NBA style, featuring the spirit of hip hop. In addition there are rumors that these songs will appear on videos for NBA game summaries and on the social networks of the organization.
Eddy Cue is a well-known game lover, often visiting the Oracle Arena of the Golden State Warriors (now Chase Center) to support his team. And some media reports that he may have been involved in the agreement.
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From Apple they are very excited about the organization and are looking to sponsor independent Apple Music artists who promote their songs and the NBA. It is said that most of the nominated artists will be his UnitedMasters, a music streaming service platform.
