In recent weeks we have seen how many users in Europe have decided to change their main messaging app in relation to the new WhatsApp Terms of Service. Signal and Telegram have been the fastest growing in these weeks, with two alternatives offering a large number of features, as well as a strong focus on security and privacy.
In El Android Libre, we have been using Telegram for years, and it is that in terms of functionality, it has everything we need on a daily basis and much more. On top of all the additions they make to messaging, the use of channels and supergroups has turned the app into more than just a chat, and today I’m going to talk about what’s for me there. perfect example of how things are done. good.
The potential of Telegram channels and the Ministry of Health
Back on the first Saturday in April 2020, we wrote on the Ministry of Health’s official Telegram channel. At that point, as I was writing the diary, half-lying on the sofa, I didn’t give it much importance and underestimated the potential of Telegram channels, but I was encouraged and subscribed to be at the current of the situation. And after almost a year later, it showed me that Telegram channels have huge potential.
In case you don’t know what we’re talking about, I’ll quickly put you in context. A channel is a kind of group available on Telegram that anyone can join, a group that only the owner of the channel can talk to. We can only see posts and content, as well as how many people have subscribed to the channel (but not who are subscribed). Also, the channels can be verified by Telegram, so we are an official channel of the media that publishes on the channel (in this case the Department of Health).
At the time of writing, the Department of Health’s Telegram channel has more than 425,000 users. To put these numbers in context, official Ministry of Health accounts have more than 625,000 users on Twitter and more than 880,000 users on Facebook.
Official Telegram channel of the Ministry of Health.
In terms of content, it is not that the ministry’s accounts are very different, since most of the publications are common. The Telegram channel stands out for its lightness in terms of the pace of publication, which makes it a great way to stay informed without excess information. It’s also a great way to escape the excess hate that is becoming more and more common on social media (Telegram also has the option to add chat groups, although this is optional).
Channels have become a great function for accessing information on our topics of interest, and channels like this should serve as an example for Telegram to consider in its strategy to attract users to make channels more appealing instead. to continue this absurd war with WhatsApp.
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