People magazine had the opportunity to talk to Tim Cook, in an interview. In it, he focused on how it will be the return to the routine of face-to-face work at Apple Park, which the company is already planning and which Cook “can’t wait” for. .
Executive specify that 2020 was not a sabbatical year for its staff: this was the year of the first 5G iPhone on the market, the year of the first Apple Silicon chip on the Mac … and all of this was done by telecommuting, severely limiting any unavoidable face-to-face meetings . -face contact.
A “hybrid” profession now
But still, Cook wants to regain his presence because “innovation is not an activity you can plan“:
“Throughout the day, you meet your colleagues, offering them ideas on the fly, discussing them with them and developing them. We all need to be together to make it happen. […] We’ve understood and learned that there are things that can be done through Zoom Meetings, WebEx, FaceTime, whatever you have on hand. I guess what will happen will be a hybrid work environment “
Tim refers to the future of Apple may involve a mixture of working from home and face-to-face meetings, a model that learns from the worst days of the pandemic to improve in the future and enjoy all the benefits.
Apple can probably complete those return-to-work plans soon. The vaccination rate in the United States is very rapid, and anyone over the age of 18 should be able to make an appointment for a vaccination in May. With realistic margins, maybe in September everyone will be vacationing in person at all of Apple’s US offices.
