In the middle of last year, Apple opened its account on TikTok. While this unlike other platforms such as YouTube, it is not one of the bitten apple ones most emotional, the few times they have had a campaign they have achieved viral success. Thus, and after the recent launch of a video to promote AirPods Pro, Apple is pursuing the same strategy in the century-old social network.
The video shared on YouTube with the title “Jump” was accompanied by a challenge on TikTok, promoted by popular creators to promote AirPods Pro. It invites users to harness the versatility of wireless headphones to “turn the world into your playground”.
Apple invites us to have fun with AirPods Pro
Apple’s official TikTok account has been released six videos with different creators as part of the “Jump” campaign. Each video highlights AirPods Pro, jump rope, and the implementation of a variety of TikTok editing trends and effects. The AirPods Pro “Jump” campaign unfolds with the song “Fallin ‘Apart (Feat. Denzel Curry & Pell)” by Young Franco.
The song, combined with the hashtag #AirPodsJUMP, is already going viral on TikTok as users join the challenge. Some users also only include the #AirPodsJUMP tag in their video descriptions in an attempt to play with the algorithm, which at least gives Apple some promotion.
@Apple @justmaiko can go for different looks. What will your jump do? ## AirPodsJUMP
♬ Fallin ‘Apart (with Denzel Curry & Pell) – Young Franco
@Apple @ rhegan777 will see if you can follow along. Then it’s your turn to shine. ## AirPodsJUMP
♬ Fallin ‘Apart (with Denzel Curry & Pell) – Young Franco
@Apple @jumproperidge will show you how a pro does it. Now it’s your turn. ## AirPodsJUMP
♬ Fallin ‘Apart (with Denzel Curry & Pell) – Young Franco
Do you already have your favorite?
