Apple and the NBA have announced a joint venture Apple Music's new playlist. According to Bloomberg, the new list will be named after the & # 39; Base: Line & # 39; and will feature about 40 hip-hop genres. The songs will be available on request along with the NBA's website, and will appear on shared game programs on official social media platforms.
Best of all, fans will be able to access this list often and listen to different music from it, because Apple plans to update the playlist every week, with songs acquired by the independent label UnitedMasters, which connects 190,000 independent artists to the public through direct interaction with brands.
Eddy Cue's participation agreement
Eddy Cue, Apple's service manager and a well-known NBA fan, participated in the agreement, and stated that Apple was happy to sign the agreement, and that the playlist was designed to support emerging and independent "urban artists".
"There's more to offer than traditional labels. Today's artists reach the public before reaching the record company.", said UnitedMasters founder Steve Stoute.
Currently, Apple Music has over 60 million paid subscribers. Cupertino's company awaits new entities, such as the NBA agreement, can attract new subscribers who are fans of the game.
