Following the launch of the iPhone 12 line, we have witnessed a controversy that has generated a lot of controversy among consumers, sparked by Apple’s initiative to remove the charger from the mobile phone case. Of course, many consumers who bought the iPhone 12 were refurbishing their old Apple device, but a large percentage of them were buying an iPhone for the first time, so they had to buy a separate charger.
Apple’s move was aimed at reducing the environmental impact of its technology products. In fact, recently the signature of the bitten apple logo revealed some very interesting facts about how removing the charger from the iPhone 12 models has benefited the environment of our planet. Some data we will share below. Can you come with us?
Apple reveals environmental consequences of iPhone 12 charger recall
The company published a report in which we can see the consequences of some of its strategic marketing decisions on the environment. First, the company ensures that its objective is to issue zero carbon emissions by 2030 through the integration of energy efficiency, low carbon designs and renewable electricity.
Apple makes products and packaging from recyclable or renewable materials, they have been doing so for many years. And now, with the removal of chargers from iPhone 12 models, they hope to save 861,000 tonnes of copper, zinc and tin.
On the other hand, by removing the charger from the boxes of its iPhone, the company manages to gain more space in the boxes to be able to put more boxes on the wooden shipping pallets. By reducing the pallets, transport emissions are reduced.
