With Apple’s financial results revealed yesterday, there is some very interesting information. Apple almost tiptoed over the fact that Apple paid subscriptions topped 660 million. A surprising number that is accumulating and growing at a breakneck pace. Let’s take a closer look.
Over 145 million additional subscriptions in one year
Paid subscriptions continue to show strong growth. During the March quarter, we added over 40 million paid subscriptions sequentially and we now have over 660 million paid subscriptions through the services of our platform. That’s a growth of 145 million in just one year and double the paid subscriptions we had two and a half years ago.
Of course, the growth in paid subscriptions is surprising. Yes we consulted the last five quarterly reports, we will obtain the following figures:
- Q2 2020: 515 million subscriptions.
- Q3 2020: 550 million subscriptions, 35 million additional.
- Q4 2020: 585 million subscriptions, 35 million additional.
- Q1 2021: 620 million subscriptions, 35 million additional.
- Q2 2021 (current quarter): 660 million subscriptions, 40 million additional.
The growths in this period not only do not stop, but accelerate. This is relevant when it comes to thinking that there is still a good growth margin for this financial variable. One that is especially important in countering Apple’s revenue cycles, where a new iPhone model has a big influence.
Subscriptions submitted to a tested App Store
These subscriptions include both those of Apple services (Apple TV +, Apple Music, iCloud, etc.) and those of other developers, as long as they go through the App Store. It is also striking that this growth does not come from heavyweights like Netflix, Spotify and others who have chosen to direct their users to the web instead of the App Store.
In fact, this is precisely one of the aspects that will go to court as early as next week. Judge Yvonne Gonzalez Rogers
This could be the most important trial in the history of the App Store
From the developer, they want to be able to distribute their applications through their own digital store. And do it through a payment platform also under your boot. Apple has said on several occasions that something like this will break the iPhone as we know it, launching a lower commission program designed for little ones devs.
The company claims that its model it’s not monopolisticbecause there are many other stores where the games can be distributed. Stores that also charge a similar percentage to Apple and even higher. Stores like the Xbox and PlayStation video consoles which, oddly enough, are not in Epic Games’ telescopic viewfinder.
