Perhaps rivalry between Apple and Microsoft is not very well known today because it has been “relaxing” in recent years, replaced by the current competition between Apple and Android.
But this ancient titan fight would be about to come back in the present along with augmented reality and the potential for the two companies to bring new AR products to market.
The future is augmented reality
We all know the latest rumors on the various augmented reality devices that companies would be making by the end of next year.
Apple, for its part, entered this world of augmented reality by offering developers different tools like ARKit, which allows us to have AR experiences with iPhone and iPad.
According to some rumors, Apple would definitely think of Apple Glass as follows big step in the future of augmented reality, thus starting to compete with other brands.
On the other hand, Microsoft has invested a lot of money in its Hololens product line, following a more material strategy, deviating somewhat from the current strategy of Apple, which has not offered as of today no device intended solely for augmented reality.
This battle for AR products comes on top of a long list clashes between Microsoft and Apple: loading data on their respective “clouds”, control of the PC industry and legal battle against Epic Games
With all this rivalry it will always be the best for consumers. The more competition there is between the main brands, the better the products we will have at our disposal.
