The most dominant company in the world of entertainment, Disney, has no intention of leaving the world of video games unattended.
In recent times, the House of the Mouse has dominated the blockbuster market without any real opposition, by dint of having the world’s most popular brands at its disposal. His control over Marvel, Star Wars, and the Fox movie library, gave him near-plenipotentiary power throughout the world.
In the field of gaming, however, they do not finish taking the decisive step that puts them at the highest point. So they have decided to take a more passive route to get to the top, having the most powerful distributors in the industry to do the dirty work.
As revealed GamesIndustry.biz, Electronic Arts, Square Enix and Ubisoft are now its coolest partners, who will do the heavy lifting of developing games based on their brands and making monetary profits from this kind of work. We have been seeing it for a few years now, with varying degrees of success.
Star Wars Jedi: Fallen Order is probably the strong success of the brand since Disney took control of the franchise in terms of video games. Which has led to more proposals for titles of this nature that come out of the EA umbrella, with Ubisoft gaining the opportunity to make a game of this franchise.
On the Marvel side, the games have brought more trouble. Marvel’s Spider-Man and Spider-Man: Miles Morales can be cited as hits on their grounds, but the experience they had invested all of their tokens in, Marvel’s Avengers, is an ongoing disaster that doesn’t stop.
But for the few people who enjoyed E3 2021, the presence of Guardians of the Galaxy seems to give them hope for the future in some way. Similarly, Avatar: Frontiers of Pandora makes the headlines for the event, despite multiple offenses from Ubisoft, which remain without consequence.
Disney wants to get the most out of its brands, taking a piece of the cake from the micropayment money from these titles without having to give too much consideration to the work that goes into these properties.
