What’s wonderful about the future is that it hasn’t happened yet – and so, theoretically, anything is possible with enough effort, imagination, and collaboration. This is the idea behind Mercedes-Benz’s latest initiative, which is designed to create a conversation around one idea: “Let’s imagine the future together”.
If there’s one thing we love to do here at Media Molecule, it’s imagine. So when we heard about the project – which started in 2019 at the Mercedes and SXSW Convention, a lifestyle festival and ‘laboratory of the future’ where experts and conference attendees drafted, sketched and modeled their sustainable, community-driven visions for the future – we knew we wanted to be part of the dialogue .
We also knew the perfect tool for this: dreams, of course! Imagination and collaboration are at the heart of our creative platform, and we thought that with the help of our fantastic community, we could create our own interactive concept for a better future and expand the reach of the project to fans. games from around the world.
“As a forward-thinking brand, we always encourage collaboration and creativity. With Media Molecule, we’ve found a great collaborative partner to take our engagement with the gaming community to the next level. Dreams offers gaming enthusiasts the perfect space to craft desirable visions of the future, ”says Bettina Fetzer, vice president of marketing at Mercedes-Benz AG. “This collaboration represents a new way to explore and create a bright future for next generations around the world. “
“Dreams and Mercedes” is the result, a beautiful storytelling 2D platformer that presents a possible future: a world in which AI takes care of all the work, and humans are free to nurture their connection with it. creativity, the natural world, and to each other. Based on a concept by AI expert Alexandre Cadain and with input from the entire Mercedes-Benz team, it came to life under the leadership and talent of Dreams community creator Scott Vanderburgh (known in the game under the name of[[[[le_burgervan), as well as developer support here at Mm.
“The best collaborations are those that result in something new, unexpected and exciting,” says Siobhan Reddy, our studio manager at Media Molecule. “Mercedes-Benz was an inspiring partner for our first Mm Co-Labs project. Throughout development, the Mercedes team encouraged us to let our minds wander and imagine the future. We enjoyed seeing our Dream Specialist, Scott Vanderburgh, bring a whole different playstyle to Dreams. Thanks to Mercedes for being our first partner on a Mm Co-Lab project – we hope this is the first in a long series. “
You will be able to play Dreams and Mercedes very soon: it will be released in Dreams under the title “Dreams and Mercedes-Benz” on July 8, 2021. We hope that it will inspire you to imagine your own vision of the future… especially since we will continue to collaborate with Mercedes-Benz to launch a game jam around the theme “Imagined Futures”, which will take place in the game as a Community Jam from July 13 to 28, 2021! We can’t wait to see what you do.
We’ll also be keeping an eye out for the #letsimaginefuturestogether social media hashtag, so feel free to post it with your ideas, thoughts, and finished jam creations around this theme. We are looking forward to it! (Is this a “future” pun? Well, we take the credit for it, anyway.)
