It was 1992 the last time they saw Apple officially at CES, when they introduced the mythical Newton. And now, about thirty years later, Apple will return to technologies such as equity technology, although it will not produce any product.
According to Bloomberg, Apple it will be part of a private round table to be held on January 7 at CES. The event appears on the official agenda of a consumer-friendly technology term. Apple will be represented by the company's executive director, Jane Horvath. It will be accompanied by other officials from various companies such as Facebook for example.
Being a round table maybe what you see will be shorter debate on the importance of privacy to consumer products and services for sale today. We won't see any news from Apple, although this company's involvement is still curious.
Technology Fairs vs. Apple
As we said, this it will be the first time that Apple has officially been a part of the CES fair since 1992. Not that Apple has something against CES, but it usually doesn't go to this kind of technological innovation, at least not officially. The MWC in Barcelona, for example, has come back in the last few years without much grief or glory. And at CES itself we saw how the car company's employees turned to the stage last year.
Technological technologies exist is for Brands to present their stories for consumers and other companies, but Apple chose to follow a different strategy: create its own events to present its products. This key strategy has been in store for decades and we have seen how in recent years other brands have followed a similar path, creating their own launch events.
The reason for doing this? There you have your event you control the message completely and the viewer's attention is lost, because there is no other element of interference. However, you have to be a large company with enough relevance to make your event understandable.
Via | Bloomberg
