In 2019, as forces like WarnerMedia, NBCUniversal and Viacom were preparing to take on Netflix, Hulu and Amazon in the “Streaming Wars”, one of the biggest reasons for dismay was The office. S.especially the fact that the NBC sitcom left Netflix for the network’s own upcoming streaming service, Peacock. Despite the fact that The office was out of the air for several years, it was that Long-running hit on Netflix for all who want what wanted pleasant to look at again (and again and again and again).
For media forecasters as well as for business leaders there really was a big question about the future: What could replace? The office?
The office for peacock. which came on the market in July 2020, should be The office itself. And it worked to some extent: the service added nine million subscribers since Q4 2020. This is an impressive number and the largest profit the company has made since its launch. But a service can only have any sequence of. Add The office once to his streaming service. Getting the rights to a beloved series – or two, or three or four – doesn’t make a streamer a giant Netflix-sized juggernaut.
Indeed, when Netflix was lost Friends, another of his most consistent streaming hits that went to Peacock, the Company executives said that they couldn’t even see the effects, suggesting that library content doesn’t inspire crowds of people to subscribe to or unsubscribe from a streaming service no matter how many people love it. Old series (and movies) that people love are a way to keep subscribers and fill their time rather than attracting new ones all the time. The real profit, as Netflix can confirm, comes from flashy things like the premieres of new series. In its earnings report for the first quarter of 2021, Netflix direct accused a lighter slate with fresh contents for slower growth in the quarter.
Now each service is looking for its perfect combination of new shows and older content. Apple hit the pivot early on, starting with no library content but free subscriptions with device purchases, the list of streamers with original shows like The morning show, For all of humanity, Mythical Quest, and perhaps most importantly, Ted Lasso have been hugely popular, which can give it real value in the long run.
But while HBO crawls Max, Peacock, Paramount Plus, and everyone else, Disney Plus is a streaming service that no longer needs to find it all, because now it seems to check every type of box with the Marvel Cinematic (and TV). Universe. A show like Loki are both a series of events that get people through the door, but the films are The office killer.
While the reactions to Marvel Studios’ third television series have been positive, one thing is for sure that the fans who showed up made it Avengers: Endgame the greatest movie in the world are excited. Disney announced that earlier this month Loki ‘s premiere was the most watched Disney Plus episode of all time. And Disney Plus subscription numbers tell a pretty similar story: the service has gained 30 million subscribers since the fourth quarter of 2020, which ended just months before the January premiere WandaVision. And instead of looking at movies like Shang-Chi or Eternal, the studios’ first theatrical release in almost two years, Black widowShe used her after-credits scene to tease what’s coming Hawk Eye Series. For Marvel, there’s always more to be found worthwhile.
The profits were also for WandaVision and Falcon and winter soldier, and it won’t come as a surprise when Marvel announces big viewership for Loki’s finale as well. These shows are Disney Plus’ big events. According to Parrot analysis, Loki was the biggest show in the world in June, on all platforms. They are the attention grabbing new items that the folks with a Disney Plus subscription can’t get.
But even if fans enjoy the Marvels series, it’s not obvious why the brand is using the Disney Plus version of. supplies The office. Somebody would long for it WandaVision Episode 4 on a random Tuesday night? While Loki gets a second season, it’s hard to imagine throwing a random episode of the series no matter how many seasons it runs.
Marvel’s shows don’t fit into any of the categories that help make television shows, especially sitcoms, endlessly repetitive. Whether it Criminal thoughts or The office or Friends“Comfort Viewing” shows often deliver stories that span a single episode and spend a lot of time with characters you like. These Marvel shows are heavily serialized so that single episodes, self-contained narrations are out of the question, and they have small casts of characters over short seasons.
The good news for Marvel is that these shows don’t have to be people’s re-editions. Because that’s exactly what the Marvel Library is Movies are for. The more Marvel movies there are, the more they become entertainment food for someone.
The Marvel movie library is replacing procedural shows that people tend to leave with longer “episode” times. They’re fast-paced and full of banter, most involve at least one other Avenger – or a future Avenger – and once you’ve seen them, you probably have the gist enough to keep your attention fading in and out in every way possible happiest. Additionally, there are currently 21 of them on Disney Plus (including Black widow‘s Premier Access), which allows subscribers to enjoy at least 42 hours of superhero content. Three more films are slated to hit theaters this year.
While Netflix and other streaming companies have tried their office Replacement has brought Disney its own into theaters, quietly making the most popular feature of the past decade the cornerstone of its streaming service.
