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Are you a fan of Coils Instagram? From today, the social network will allow users to download reels of up to 60 seconds, doubling its duration.
Video content continues to grow and in the case of Instagram, the social network has already indicated on several occasions that it intends to continue increasing its reach. TIC Tac It’s the social network of the moment, with brutal growth and audience retention, and of course on Instagram they are aware of this and will do everything necessary to imitate it.
Thus came Instagram Reels, a new section within the application in which to consume short videos with an endless flow that learns from our tastes to filter the content. The coils started in 15 seconds, and they have already been on for 60 seconds.
One minute coils
This was announced by Instagram in its official profiles, with a meme that shows the evolution of the duration of the coils, and showing that users can let their creativity run wild by having more time per video.
Coils. up to 60 seconds. from now on. pic.twitter.com/pKWiqtoXU2
– Instagram (@instagram) July 27, 2021
TikTok, the go-to network for this fast-paced type of content, has also increased this length and some videos even reach a length of 3 minutes.
Not only do these apps live on dancing, but there are creators of recipes, humorous clips and many other themes that take more than a few seconds, so it makes sense to expand the possibilities. This doesn’t mean that everyone will use it or that the social network will be filled with long videos (after all, if the content doesn’t generate attraction, the retention will be minimal before moving on to the next one), but everything user who needs it, you can resort to 60 seconds.
This new feature is now available to all Instagram users since today, the duration selector will appear among the editing tools of a Reel and we will be able to adjust both the images and the music.
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