The NBA 2K community, as it expects to give its impact to the series and to basketball itself, has been heavily affected by Kobe Bryant's death yesterday, with players (and developers) spending the last 24 hours finding ways to pay their respects.
2K Digital Marketing Director Ronnie Singh, the public face of the series, said:
And anyone who signs in to the game today will receive this message early in the game, as well as on the scoreboard.
Players, meanwhile, have been making their own payments in many ways. Taking a cue from the real NBA, where the Raptors v Spurs game yesterday included a 24-second violation of the shooting clock
Video: ask for
Video: Rowmel_
In the meantime scenes like these, which are dedicated to players donning Bryand's gear (or at least the Lakers), have been commonplace in off-the-court games: