The HomePod does not appear to be able to surpass Amazon and Google speaker sales in the United States at the moment. This is indicated by the latest report published by the CIRP. It is obvious that the Apple speakers are selling very well and the proof of this is what is shown in our country with good numbers for these small speakers, but it seems that it has not quite caught on or it is. also possible that he lost a lot of ground in front of the sales of Amazon and Google speakers that have been on the market for much longer with tighter prices.
The small HomePod has a good price and is gradually gaining a foothold in the market. CIRP data indicates that US smart speaker market reached 126 million devices in June 2021The vast majority of these speakers are from Amazon with 69% of sales among their Echo devices. For its part, Google reaches about 20% of market share and finally adds the HomePod and the mini.
According to the graph opposite we can see a growth in sales of these Apple speakers but it is still lagging behind the rest. In this sense, CIRP places Apple speakers with a HomePod market share less than 10% in the United States. These Apple sales figures will certainly continue to grow in the near future.
