Steve Jobs’ decision was decisive for the future of the iPod
No one questions the success of iPod and its impact on Apple’s evolution into the company we know today. But beyond the technical aspects, there is one of the reasons why it has become the device that we have not forgotten, 20 years after its launch. And of course, it has to do with Steve Jobs.
In a recent interview for CNET, the “Father of the iPod,” Tony Fadell remembered a promise Steve Jobs made to him, while he was CEO of Apple, and after seeing the first prototypes of the music player.
Steve Jobs was the big seller of the iPod
During the interview, Fadell recalled that at the time, Apple was a losing company with declining Mac sales, so asked the Apple leader if he was ready to go all the way with the iPod, not only by investing in this first unit, but also by committing to a family of products.
Previously, Fadell had gone through enough scenarios where a company canceled the first product in nine months because they didn’t want to invest in the next one. In Fadell’s mind, it took three generations to succeed. However, Jobs suggested he would spend a lot of money marketing the iPod, drawing resources from his core Mac business..
Of course, Jobs complied. Thus, a marketing campaign as only Apple knows how to do, accompanied by a wonderful invention, gave us the benefit of one of the firm’s classics.
Among other revelations regarding the revolutionary apparatus, Fadell said that keeps your old iPod as a kind of time capsule, still with the music loaded at the time.
“It’s a window of time in my music library, so you leave it there. You go online and say, ‘I’m back to early 2000s music. It’s kind of a really cool compilation. “
Related topics: Apple
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