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After a year of pandemic across the world, the various economic sectors are gradually finding their way back to growth, and cell phones are no exception. In Europe, OPPO has been doing very well since its arrival, in particular thanks to the association with operators.
Another company that is also doing well is OnePlus, which is absolutely right with the Northern strategy.
Now consulting firm CounterPoint has released a report on Q3 2021 smartphone sales in Europe and these two brands are standing out, and they are doing it a lot.
OnePlus enters the European Top 5
The first thing that stands out is the OnePlus growth, 131% compared to same quarter last year, which positions it as the fifth European brand, especially as some consider it as a sub-brand of OPPO.
It is true that integration is intensifying, but on the old continent they are still rivals.
This growth places it in fifth place, with a 3% market share.
OPPO goes up and wants to occupy Huawei space
Equally impressive is the good work of OPPO, which with a growth of 105% over the same period was placed in fourth position, with a 7% market share.
The intention of the company is to close the gap that Huawei leaves in all ranges, from entry to registration, something other companies such as Samsung or Xiaomi also want.
Samsung and Xiaomi do not want to give up ground
It is striking how Xiaomi maintains its growth despite processor supply issues, which has come to bet on MediaTek even on mobiles as important as the Redmi Note 11.
Samsung also had a good quarter, especially for the Galaxy Z Flip 3, but that did not prevent it from selling a little less, 16% precisely.
Despite this, it remains in first position, with a 30% market share in Europe.
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