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Honor’s return to Europe is scheduled for the fourth quarter of this year, but while waiting to be able to buy cell phones under its brand, the firm is going through a very delicate period. The same goes for Huawei.
Both have lost market share in Europe, while OPPO, Realme and Vivo are growing with triple digits.
OPPO, Realme and Vivo threaten Samsung, Xiaomi and Apple
For several years, we have seen how Chinese brands have begun to colonize internationally, at least in markets such as Europeans, where they are more valued than in others such as Japanese or the United States.
This is evidenced by the figures provided by the consulting firm Counterpoint Research, which published its analysis for the third quarter of 2021.
We see how Samsung and Xiaomi continue to dominate the market, but with negative growth quarter by quarter, or even year by year in the case of the Korean firm.
Despite, Samsung retains 30.4% of the market and Xiaomi 23.6%.
Have been brands like OPPO, Vivo and Realme the fastest growing ones, although this is partly due to the fact that having fewer sales the percentages of increase are more impressive. They increased by 112%, 160% and 238% respectively.
Despite this, one has to take into account the good work of movements such as OnePlus, which despite being considered within OPPO for advice, is the fifth brand at European level if taken independently.
Samsung waving an apple
According to the published data, this last month has been a very good one for Apple, which makes sense considering that is when their new mobiles go on sale.
Samsung held the stake but Xiaomi less, with a steep drop from August figures. Of course, we are sure that when the Redmi Note 11 goes on sale in Europe that will change.
Huawei and Honor are almost gone
It was said that Honor would return to Europe shortly, but its market share has all but disappeared. Like Huawei, they suffered from the inability to use Google’s services and applications.
Honor has a particularly difficult road to travel, no matter how badly the company thinks the current market is not as competitive as it is claimed.
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