We have already seen that the last quarter has been very good for Apple and the iPhone 11. Its sales have been up again by the end of 2019 and this has done the company receives a significant amount of market share around the world
Qatar, a specialist in market studies, recently published market share data in December 2019 again IOS has gained a lot more soil compared to Android of the 5 major markets under review.
IOS share is coming up gracefully in big markets
Kantar features on the iPhone 11 good data recorded by Apple in many markets, an increase in iOS market share they vary from 1.6% in Europe to 5.8% in Japan with respect to data from last year.
“This was a very successful quarter for Apple. Apple took the risk of reducing the entry level of the iPhone 11, but this should, with the benefits of participating in all the important regions around the world ”
This is a variation shared by Apple from last year:
- USA: 4.2 points earnings, up 47.2% market share.
- China: 1.8 points for profit, reaching a market share of 21.4%.
- Australia: three points of profit, reaching 43.7% of market share.
- Japan: 5.8 profit points, reaching 52.5% market share.
- EU5: 1.6 points for profit, reaching a market share of 24.3%.
In a Spanish context, iOS rate increase is very important, higher than the European average. As in other markets, the share that iOS buys is used by Android, since other operating systems may not be available in the market.
As we can see, IOS share grew from 9.9% in December 2018 share to 14.4% a measure that iOS currently has in our country. They are 4.5 points points, which is how well the new iPhone 11 works in Spain.
