The European Union could force the big technologies to cooperate to unite their messaging platforms.
One of the great advantages of the iPhone is also one of its biggest disadvantages. Apple’s instant messaging platform, iMessage, is the reason millions of users around the world decide to use iPhone every day. Not just because it is a great alternative to apps like WhatsApp or Telegram, but because they don’t have a lot of choice either. In the end, to this day, it remains exclusive to the Apple ecosystem.
So, many users cannot consider Android devices because would lose access to the platform, and if they do not follow the correct procedure, they would also lose the ability to receive text messages from certain people. Ultimately, the number remains linked to iMessage until the user manually unlinks it. However, there are already those who are working on finding alternatives, ways to continue using iMessage outside of the iPhone.
iMessage is an application with a lot of potential
Google, for example, recently offered Apple publicly the opportunity to work for integrate iMessage into the RCS messaging standard. This would allow Apple users to communicate with Android users using iMessage and RCS compatible apps, such as the Google Messages app. However, Apple doesn’t seem very interested in accepting the invitation.
Unfortunately for those in Cupertino, they may have to do it anyway. The European Commission, by law on digital markets which has just been approved by the European Parliament’s Consumer Protection Committee, could soon force large technology companies, see Meta (Facebook), Apple and Google, to collaborate so that their applications can communicate with each other.
This measure would apply to any company that has 45 million monthly active users and an annual turnover of more than 8,000 million dollars over three consecutive years. Thus, they would have the obligation to allow your platform to communicate with others, which would imply that iMessage, for example, would have to be open to messages from other apps like WhatsApp.
Of course, this all looks like something really hard to see. However, it seems quite likely that DMA be definitively approved in the coming months, and start to be applied. It remains to be seen whether by then it will continue to force all messaging platforms together, or if Apple is more likely to integrate RCS into iMessage with Google.
Related topics: Applications
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