Historically, Black Friday is an American business tradition. However, brands and other resellers in Europe have chosen to export the concept. In some cases by applying for a whole week. So for these brands and retailers, Black Friday has become a key moment of the year, a moment that opens the Christmas shopping season. As a result, Black Friday console sales are now monitored annually. In Great Britain incl.
The Nintendo Switch is the big winner of Black Friday in the UK. In any case, this is what the people, who are always very well informed, affirm. Christopher Dring, the head of the British site GamesIndustry. According to the reporter, Nintendo’s console has achieved a performance “absolutely dominant“Last week over the channel.
Sales were so good, too, that they allowed the Switch to break its own record. As a matter of fact, Nintendo Switch had the UK’s best sales week ever. Christophe Dring explains that the package with Switch, Mario Kart 8 Deluxe and three months of Nintendo Switch Online membership was the big star of Black Friday. As a reminder, this package was put up for sale for Black Friday (also in France).
The Nintendo Switch, the star of UK Black Friday
As for the rest of the leaderboard, Xbox Series S ranks second in the UK Black Friday week rankings. However, Christopher Dring explains that Microsoft’s console “very far back“La Nintendo Switch. It also shows that the Xbox Series S did better than the PS5 alone. But several clarifications need to be made.
The results of the week of Black Friday can in large part be explained by the inventory situation across the English Channel. Christopher Dring says the Xbox Series S sold better than the PS5 and Xbox Series X simply because it was available. He is also ironic when he states that he “suspicious“Microsoft to have”forget“La Xbox Series X.
The misfortune of some makes the Xbox Series S lucky
It’s difficult to determine the true impact of Black Friday when it comes to products that are permanently sold out. The PS5 and Xbox Series X are sold out when they go on sale from inventory. And that regardless of the week. In this context, Christopher Dring states that very few PS5s were in stock during the week of Black Friday, while a significant increase had been made a week earlier.
As a reminder, a similar situation, coupled with a competitive retail price, allowed the Xbox Series S to perform well in the US last week. According to estimates, the Xbox Series S “won“Black Friday 2021 in the USA.
What do you think of these results? Do they surprise you? Do you think the scarcity of the various consoles will allow the Xbox Series S to make a name for itself? Did you buy a console last week? If so, which? Tell us all about it in the comments below.
