Ubisoft announced its foray into the blockchain technology presenting its new NFT platform called Quartz. The French company thus becomes the first major developer and distributor of AAA video games to make the leap to blockchain.
Ubisoft Quartz will serve as a platform for the developer add NFT to your successful experiences. The French giant will explore the viability of NFTs over the next four years and has taken its game as a starting point (and testing ground) Ghost Recon Breakpoint.
In this way, Ghost Recon Breakpoint It will feature unique in-game cosmetic items, such as vehicles, weapons, and other gear that will be exclusive to the users who own them. These NFTs Ubisoft baptized them as Figures and will be added to the version of Ubisoft Connect from Ghost Recon: breakpoint in a beta update.
In the words of Nicolas Pouard, Vice-President of the Strategic Innovation Lab at Ubisoft: “Our long-term efforts have led us to understand how the decentralized approach of blockchain can truly transform players into stakeholders in our games, in a way that is also sustainable for us. industry. in their hands the value they generate through the time they spend, the articles they buy or the content they create online. Ubisoft Quartz is the first pillar of our ambitious vision of developing a true metaverse. ”
NFTs will be a staple of digital entertainment
Yes, we already know that the video game world is inundated with such consumables, like suits, weapon and vehicle skins, etc. So what’s the difference at this point? Well, these NFT objects (in principle cosmetic) are unique and entirely owned by the consumer. NFT stands for Non-fungible token, that is to say a single element which cannot be legally replaced by another of equal quality. Thus, the owner of said TVN at real market value can sell, auction, trade or give it away since the property no longer belongs to the company.
This opens up a debate that is on the agenda: will NFTs add intrinsically linked value to video games or will they become a purely speculative market value? The lack of knowledge on the subject is quite large because the technology which supports it is still very recent. This, in general, causes rejection and there are already companies that have taken a leading position on the issue. This is the case with Steam, which has banned all games related to NFT and cryptocurrencies, claiming they are exploitative in nature. As well the Xbox director, Phil spencer, share a similar sentiment. However, many big name publishers (like EA) insist on getting more revenue from this technology because “NFTs are a staple of the future of digital entertainment”.
What do you think? Are you connoisseurs of blockchain technology? Leave us your thoughts on this in the canvas Xbox Zone or on our social networks. We read you!
About the Author
Gamer since the 80s. Lover of animals and good cinema. Diploma in Advertising and Public Relations. Sometimes I appear in backstroke movies.
