Microsoft speaks out on controversial Sony video and second hand

Those of us who have combed gray hair before and have been doing it for years now almost remember the first day of the Xbox One and Playstation 4 presentation as it did on day one. Most of us already know in thick lines that the result was not at all favorable for Microsoft and its consoles. And it is that from the concept to the setting in scene they were nonsense for the image of Microsoft. Of course, the press and its competition didn’t help either.

In fact, there are those who believe there were two key factors in the console’s near collapse. The first was the price, leaving with a difference of 100 dollars compared to Playstation was not something in their favor. The second was the controversial video of Sony laughing at the way the second hand had been explained in the company. In fact this last reason it had to be an open host who, even today, must be scathing in the face of more than one manager. The video has to date more than 18 million views.

https://www.youtube.com/watch?v=kWSIFh8ICAA

Greenberg thinks Sony video made “things ugly”

And Aaron Greenberg spoke about it in the recent documentary “Power On: The Story of Xbox” which the company released on the occasion of its 20th anniversary. The marketing manager of the Xbox division did not see it coming, and says in the documentary video that this It was an example of when things get ugly.

It doesn’t go into much more detail, but Mike Mika, current head of research at Digital Eclipse, follows, who assures us that it was a brutal moment (not in a good way) for Microsoft and Xbox.

Sony came out with all the guns and an immediate response to the Xbox One. Your game is your game. You own it. You can sell it. You can exchange it.

It was, it was brutal.