You hear a lot about the “Generation Alpha” and don’t know what exactly that means? We’ll tell you everything you need to know about the expression.
Here you can find out who and what is meant by “Generation Alpha”. (Source: inspiring.vector.gmail.com / depositphotos.com)
That means Generation Alpha: demographic cohort between 2010 and 2025
The term “Generation Alpha” denotes the next generation of Generation Z. This refers to the cohorts from 2010 to around 2025, which is a demographic cohort that cannot be clearly defined. The term is used in sociology as well as in marketing. The abbreviation “Gen Alpha” or “Gen α” is also common.
Origin of Generation Alpha
After the generations with the Millennials had almost reached the end of the alphabet, a new name was needed after Generation Z. The sociological market researcher Mark McCrindle carried out a survey in 2008, in which “Generation Alpha”, where “α” is the first letter of the Greek alphabet, won.
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Features of Generation Alpha
The “Generation Alpha” was practically born with a smartphone or tablet in hand and therefore belongs to the “Digital Natives”. But in addition to swiping, an enormously networked world is part of everyday life for this generation. Digital globalization continues to shape social behavior, especially contact between many different social groups.
All areas of life of the “Generation Alpha” are shaped by exponentially growing technical developments, from influencers to memes, life is increasingly taking place digitally. AI, 3D printing, autonomous driving or the flood of bots on the Internet will appear normal to this generation.
The global corona pandemic is described as a significant and decisive event for this generation. The “Gen Alpha” is also known as “Gen C”.
Generation Alpha is concerned with these topics:
- Climate change / environmental protection (especially the issue of water scarcity)
- Social community (and cohesion)
- The relationship between economy and society
- Digitization (increasing autonomy)
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