the iPad It is undoubtedly one of Apple’s flagship devices. The iPhone has many competitors and has to fight between a wide range of mobile phones, each time with better features, and very reasonable prices. Instead, in the tablet market, the iPad is king.
These are the figures that each year publishes Canalys with your market research. In 2021, Apple sold nearly 20 million iPads. And who didn’t have enough stock due to the well-known chip shortage crisis….
Apple doesn’t usually give out sales data for its devices, but luckily there are companies like Canalys, who do their estimates (very adjusted to reality), and so we can know how the market is doing for each family of devices.
And the truth is that in its latest report it shows that the iPad is still, a year older, best selling tablet She explains that North American sales of computers and tablets increased by 1% in 2021 compared to the previous year. A total of 135 million units were sold. Great news considering the lack of product to sell due to the chip shortage crisis.
The iPad led the tablet market share with almost 20 millions of units sold. Quite a feat considering that order delivery times were delayed by nine weeks. Overall, it represents a decline of 17% compared to 2020. Its market share fell from 44.6% in the fourth quarter of 2020 to 40.2% in the fourth quarter of 2021.
As for the IT market, HP was the leading brand, with a market share of 30%. But Apple remained in the top 5 of the best-selling brands, a real success for Macs.
