Marvel’s Guardians of the Galaxy was not the commercial success Square Enix expected. Once again, the publisher believes sales are lower than forecast.
Unfortunately, sometimes being a good game isn’t enough. A bitter observation that Marvel’s Guardians of the Galaxy falls victim to today, despite the title offering a pleasant adventure.
You can’t win every time
Star-Lord, Rocket, Groot, Gamora and Drax failed to break Square Enix sales records. In a new financial report, the publisher shows its disappointment with the game’s performance from Eidos Montreal:
Despite good reviews The game’s launch sales were lower than our initial expectations. However, the commercial initiatives launched in November 2021 and renewed in 2022 have resulted in an increase in sales. We want to continue on this path to compensate for the difficult start of the title.
What is a “hard start” and below-expected sales? Good questions, but Square Enix won’t be giving the answer publicly and hasn’t released the numbers. Maybe one day…
Marvel’s Guardians of the Galaxy, another disappointment for Square
No figures or explanations, but there are several reasons for this disappointing result for the publisher. First of all, Marvel’s Avengers, which was a real failure on several levels, had to cool more than one player who remained suspicious. Then, to be honest, the gameplay videos sold out less than the final game and didn’t reflect its quality. After all, the band’s “lower” popularity may have equated to a less bright future than that of Marvel’s Spider-Man for example.
If that feeling of disappointment sounds familiar, it’s because the company was already unhappy with the performance of 2013’s Tomb Raider. Initially sales weren’t high enough, but over time the title had reversed the trend.
Have you tried Marvel’s Guardians of the Galaxy yet? What’s your verdict? If you failed, what are your reasons? Say us in Remarks.
