For many months, companies announce their quarterly data and figures. In the case of Apple, it does not provide complete details number of users Apple Music, for example. It declares, by competition, the amount of money that is generated in the sector where it has spent its resources. However, Sotify has just announced that The platform has reached 124 million subscribers, double the latest data announced by Apple Music, whose 60 million active users.
Spotify doubles Apple Music for active users
Sotify's management is in luck. Your data has been improving in recent months, increasing by 29% is the total number of subscribers if we compare this last quarter with the same quarter last year. In addition, as we have already mentioned, they have already announced the arrival 124 million premium users, a large number when we consider that its most direct rival, Apple Music, does not exceed 65 million users per subscription.
Apple hasn't been used to announce the number of users it has on its streaming music platform. The usual trend is to announce 10 out of 10 million, so in a few months we will see an announcement that they have reached 70 million. At that time, Spotify could overcome a $ 130 million barrier.
When analyzing the data provided by Spotify we should look at the trend: that among those 124 million users included paid for access to premium mode by extension (3 months for $ 0.99, free month, etc.). However, we are still amazed at the continued growth of the streaming music platform it intends to be 126 and 131 million subscribers by the end of this quarter.
The short-term purpose of the raw material is to focus on it podcasts, a legacy that is becoming larger in a society that continues to use this kind of content. In this case, having announced a large number of media, they have found The Ringer, directed by Bill Simmons, who consume a large number of users daily to find out about the latest developments in the world of culture and culture.
