We love Apple but it has to be said: there are options for any user. We must be aware that sometimes we are blind to one brand but there are many others that offer similar benefits at cheaper prices. In the end, not everyone needs a premium device… The European market has always cost Apple, it has always opted for many other brands, probably because of what we told you about these ranges, but According to the latest statistics, it seems that Apple in 2021 would have managed to increase its sales at the expense of Samsung, which would have reduced its power.
The study was published by the guys at Strategic analysisin which they publish the sales of smartphones in Europe during the year 2021. This is where Apple’s sales record is located, and Samsung’s loss of leadership:
- In 2021 iPhone growth was 11%, Apple got 23% market share.
- Samsung held the highest market share with 29%, but experienced a decrease of 1%. Insignificant decrease which is found in a market with great competition.
- Realme joined the top five for the first time, taking 3% market share.
- Realme grew 500% throughout the year and 548% in the fourth quarter.
And yes, everything must be said, in the end Apple has grown, and that’s a good thing for the brand, but brands like really (based in India) they had amazing growth and the reason is the price since, as we have already told you,or everyone needs a high-end device and can’t (or don’t think it’s appropriate) to spend what it costs. Curious data, good for Cupertino and good for Realme.
