everything you need to know before tomorrow’s keynote

At the beginning of March, Tim Cook inaugurated the cover of the first issue of the new Login magazine (from the Corriere della Sera publishing group). He reinforced the message with which the Steve Jobs and his company created Apple over forty years ago.: the importance of computers – these bikes for our minds – and their impact on today’s world.

“Technology can change the world for the better”said the Apple CEO in remarks that could very well serve as an accompaniment to the results of the first fiscal quarter of 2022. “No one could have predicted the impact of the iPhone. It has transformed the world into something we could never have imagined” Cook commented on the fifteenth anniversary of the introduction of the iPhone (Fifteen years already!?).

The company has been present in some of society’s most important technological revolutionsbut at Apple, technology has always been understood as a tool and not as an end. “Technology is neither good nor bad in itself. Its impact will depend on the values ​​and intentions that we put at the center of our innovations” – certainly a very apt statement for the terrible times we are going through with the cruel war in Ukraine, despite the fact that Cook’s comments may have been taken weeks before the invasion. Also for what is necessary for disconnect

– even if only for a few hours – and experience technology the only way fans understand it, as a tool to create and build for our daily lives. To do this, Apple kicks off tomorrow with this first event of 2022, which is shaping up to be one of the most comprehensive years in its entire history.

The other “Apple Event” of March, clues in sight

On December 16, 2008, Apple officially announced that it would no longer be showing up at igamesnews – one of the most important events for the brand. since the first edition in 1984: Just a year after the release of the Macintosh. In 2007, the company itself presented nothing more and nothing less than the original iPhone. The abandonment of the presentation of products at events not organized by them gave way to a new adjustment in calendars: Apple wanted to control schedules and product renewal cycles so as not to commit more than necessary.

It’s over tune iPhone presentations in September, which, together with the celebration of WWDC in June, have ended up being the two key points – and we could say “fixed” – that we can mark each year. However, opening speech Mars has been used – especially since the appearance of the iPhone – to detail key features, services or products that might not fit in another era. Let’s review what we saw in each of them:

• 2008: March 6, Steve Jobs unveils the roadmap of the iPhone operating system, and unveils a test version of the iPhone OS 2.0.
• 2009: March 17, Steve Jobs presents the iPhone OS 3.0.
• 2010: There were no events in March, but in April – iPhone OS 4.0 was presented.
• 2011: March 2, the iPad 2 is presented and the release of iOS 4.3 (the “iPhone OS” name is dropped with the release of this iPad). It was Steve Jobs’ last presentation.
• 2012: March 7, Tim Cook introduces the third generation iPad and Apple TV HD.
• 2013: There were no events.
• 2014: There were no events.
• 2015: March 9, the Apple Watch and the new MacBook (2015) are presented.

• 2016: On March 21, the new iPad Pro (2016) and the first iPhone SE (2016) are launched.
• 2017: There were no events.
• 2018: March 27, presentation focusing on educational tools from Lane Tech College Crep.
• 2019: March 25, Apple News+, Apple Card, Apple Arcade and the new Apple TV+ service are launched.
• 2020: There were no events. March was a complicated month in terms of the COVID-19 pandemic, and the company introduced products such as the iPhone SE 2 through a press release, canceling a possible face-to-face keynote.
• 2021: There was no event in March, but in April, presentation of the new iMac M1 (2021) and iPad Pro M1 (2021).

As you can see, especially in recent years, the company has diversified what it traditionally offered us: Moving from services or updates, to totally new products that are so important to the brand, such as the iMac M1 or the iPad M1. It also launched the iPhone SE 2, a “cheap” iPhone in the midst of a pandemic, with great success in 2020, which many saw an opportunity to enter the Apple ecosystem without giving up the power of the latest generation processors.

An Apple ready to close the cycles and renew its entire range

If we were to rate this Apple 2022 (technologically speaking) would highlight how powerful is iphonecoronado hace unos días como el teléligente más vendido en el último quarter de 2021. Parte de ese éxito y de esa capacity de tracción lo ha tenido el iPhone SE, del que se espera con toda certeza una tercera nacion con 5G en el evento de tomorrow.

Field iPad arrives slightly deflated due to lower revenue on the Apple tablet, which according to Luca Maestri was due to a “particular pronunciation of production cuts“in a 2021 with a great shortage of electronic components and logistical difficulties. They hope to catch up with a more than likely new iPad Air which would also be available in several colors – following the color trail of the iMac M1.

Macs continue to be the protagonists since Apple announced the first Macs with its Apple Silicon M1 technology, based on the ARM architecture. For this year, the brand should come full circle on the transition from the Intel world and that means a lot of new products – or upgrades. At tomorrow’s event, we’ll likely see some of them get a makeover – or even a whole new one: rumors point to a new model in the family called the Mac Studio, a computer to bridge the gap between the Mac mini and the Mac .Pro – which might come with a “matching” monitor called Apple Studio screen.

Are we likely to see any other surprises? It should not be excluded, and to tell you everything in detail at Applesfera we will do a complete follow-up and exhaustive of each moment before, during and after the keynote:

• Our special page live monitoring where we’ll let you know how all the news is going down to the minute.
• special items and follow the latest happenings, rumors and analysis from all presentations.
• We will have special live stream on Webedia’s Twitch channel, Elstream, where from the backdrop of the Webedia Arena in Madrid I will analyze every move of the company with my colleague Julio Cesar Fernández. We’ll do it with you and your feedback if you decide to join us live, so feel free to enjoy the keynote with us!

Don’t forget that the presentation starts at 7:00 p.m. (peninsular english time), But we we will start our monitoring half an hour before (6:30 p.m. Peninsular Europe time) to comment on the pre-event as well as any last minute information. There is less… we are waiting for you!