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5 major challenges for the future of Android

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At this time of the morning we were able to tell one of the most important news of the year, such as the partnership between Huawei, Xiaomi and Oppo to build a standard software platform. The news has created a lot of noise, since three of the five major manufacturers worldwide, along with Apple and Samsung.

For years we have been living through the duopoly of Google & # 39; s Android, with its automated layers, and iOS. The alliance will break this prestigious position in the United States, creating the first Android-based alternative to Google, a similar situation already in China, but worldwide.

Such an ambitious organization builds a lot of doubt, and put it on many possible scenarios which could determine the future of Android as we know it.

Will China's partnership with Google be open to everyone?

As Reuters said, the joint venture between Huawei, Xiaomi and Oppo will be known as Global Dmagnifier Ssite Ato meet. This partnership will aim to create a market-friendly program in a few markets outside of China, where they will give developers the opportunity to publish their programs on a Google-controlled system.

Although we don't know the details about the platform (after all, the launch seems set for March), we find China's first major challenge to show developers.

A literal translation would be Global Alliance for Developer Services, the words say if these companies decide to keep up with the book a very good look. With that name we should expect:

  • A platform that helps developers with creative and distribution tools.
  • Unity: The union of things that agree on the same end.
  • Globally: here it will be necessary to negotiate whether it is internationally whether they will accept any member in the organization or as long as they follow the rest of the world. The first is more reasonable, since any alliance is well received in such a company.

Is Google a veto capable of supporting this alliance?

The situation of Google blocking this alliance looks very difficult. When Huawei decided to put it on its own, no one saw the controversy, but Oppo and Huawei continue to use the Play Store. Can Google force any member of this union to leave you without Google Play services?

It's a very complex situation, and that at first it doesn't seem like Google would force another developer to install apps that represent direct competition. The best example is Samsung, the company that owns its Google Play app store, its developer services (like a development kit to use the Galaxy Note SPen) and apps that can compete directly with Google (like Microsoft's Suite)

Google cannot use Samsung or Xiaomi, or Oppo freely. It is true that Google is completely in control of Android, but in the end it is the major manufacturers that support the pillars of Android success. Without Samsung or China products, Android will have 11% market share

The app store challenge and the dismemberment of America

Where I can push Google is the developer, which is the heart of Google Play.

And the fact is that Google strengthen many bonds and Google Play Store Applicants. For years they've added a large collection of tools that make creating a more advanced app easier, but it also makes these apps dependent on Google Play services.

This will be a major challenge for GDSA, creating tools that help Google's same-level developer services enable them to create their own applications on both platforms without naming two specific types.

An opportunity for those shot by Google

Another factor in the battle for developers is the financial situation, and that in recent years there has been much criticism about Google Play Store management plans, most prominent by Google's offer to developers, remaining 30% of the revenue for each application.

Google in this case has already begun to put pressure on it, and that's because in last month's exercise they announced to distribute $ 80,000 worth of developers. Besides celebrating the milestone, it looks like a way to remind those who earn money.

But as Google distributes revenue among users, it also punishes other developers. Google's apps are so good, so good, and so good that any skilled builder on these play at the wrong time. Applications like Gmail or Google Maps are a great example.

The new open space could be an opportunity for developers looking for better conditions on their invoices or looking for a system where the owner competes with you. For example, the TomTom consortium for creating Huawei maps.

China's war with Google can benefit everyone

With Android being threatened, the future could have a positive effect on those who seemed to have high hopes. After all, we should consider that competition will always benefit users.

Google has spent several years in good standing with Android, as my partner Fernando said, «Good dictator. But after all, tyrant

Perhaps, even if this alliance represents a real threat, I ended up getting ready for the products They must follow all Google guidelines. Maybe now accessing Google's mobile services doesn't require that we have to have repetitive apps on mobile, or maybe let developers get better benefits.

This situation is an opportunity for Google to consider its relationship with all its retainers the situation now.




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