Since Camertino, he has never publicly announced the Apple Watch he sold since coming to market in March 2015 for some reason we will never know. This has forced analysts to try to figure out that figure by being communicated by contact with different sources.
The latest figures published by Strategy Analytics, suggest that by 2019, Apple was able to beat the entire Swiss watch industry for the first time, it is sending 30.7 million Apple Watch, which is 36% more than in 2018. The entire Swiss watch industry has exported 21.1 million devices for marketing.
Although you don't need to tell us about Writing Technology, The Apple Watch is very popular in the United States and Eastern Europe and Asia due to its attractive design, user interface and number of applications available. Traditional Swiss watches are still very popular among older consumers, but among younger, smart watches are the ones that stand out next to the brake rings.
Strategy Analytics says:
Swiss face clocks, such as Swatch and Tissot, lose smart clock battles. The Apple Watch offers a better product with deep sales channels and attracts younger consumers, which is their need for smart watches. The window for Swiss watch brands to influence smart watches is closing. Time may have worked for Swatch, Tissot, TAG Heuer, and others.
During the 2017 Christmas holidays, Apple has gone through the Swiss watch distribution, but it is not until 2019, when the traditional industry has surpassed the entire year, sending almost twice as many machines a year.
Other Swiss brands such as TAG Heuer have introduced different models of smartwatches on the market, models managed by Wear OS, did not meet the company's expected success, forcing some manufacturers to abandon their project modernization.