With Call of Duty: Mobile, Mobile is now Activision ’s largest platform, with more follow-up derivatives

Call of Duty: Mobile has helped millions of newcomers join the franchise and turn the platform into Activision's largest platform.

Call of Duty: Mobile Of course it's a free game on a smartphone, which means that the barrier to entry is much lower compared to premium console / PC call of duty games.

Nevertheless, Activision revealed in its earnings call for the fourth quarter of fiscal 2019 that with the launch of Mobile, the "Call of Duty" player base has increased from 40 to 100 million. As a result, mobile devices have now become the company's leading platform.

Call of Duty is not significant: Mobile revenue was reflected in fourth quarter revenue, but Activision is relying on the long-term success of the game, bringing millions of players and many others to join in 2020 and beyond Players monetize.

Publishers are also seeing the opportunity to sell in-game advertising, a standard strategy for free games, but it has not yet been promoted in a significant way. Call of Duty: The Mobile World is so popular worldwide that it allows advertisers to access demographic information that would have been difficult to obtain.

Thanks to this success, Activision has realized that there is gold in the moving hills. The company is already working on "providing high-quality mobile games for all of our most important franchises."