Apple is preparing an iPhone subscription, according to Mark Gurman

You can’t buy your next iPhone, but rather subscribe to it. Mark Gurman found clues to what would be Apple’s first hardware subscription service, for which we would pay monthly for an iPhone. The plan would be to launch this service in late 2022 or early 2023.

One subscription to rule them all

This subscription could convincing a lot of people that they can’t afford to buy an iPhone for cash, but you might pay a monthly fee. It would be a good alternative to phone financing, something that is increasingly common and usually plagued with bank interest and conditions that not everyone meets.

It could also be an advantage for Countering Longer iPhone Update Periods

. Consumers used it for about two years in the past, but now that there are not so many innovations, they extend that life to three or four years on average. A subscription would allow consumers to renew the iPhone more often.

The service could also be integrated into a pack

of subscriptions, like Apple One, offering both hardware, software and services in a single monthly subscription. One subscription to rule them all, the maximum exponent of customer loyalty.

For the moment, Bloomberg specifies that the subscription is in the development phase and that there must therefore be rough edges and details to be tweaked. Maybe we’ll know something with the arrival of the iPhone 14 in September, but for now it looks interesting.