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For a long time, Google Maps has been much more than a navigation application for our car, although it maintains and improves this function. It has become one of the most used applications to find places to visit or restaurants to eat.
In fact, reviews in store and location profiles are increasingly used, with photos and videos helping users and business owners alike. the problem is that some try to take advantage of it.
Google uses artificial intelligence in the management of comments
As with email and other services, Google has a system for controlling comments and reviews in Google Maps that goes far beyond what we might think.
Already in February, he explained how the publication of a normal review in a place went through a series of filters in which both the behavior of the place in question and the account that left the review were studied. This is where the artificial intelligence came in, studying the patterns in both cases, to determine if there was any suspicious behavior. If there were none, the review was published.
Eliminate fake reviews
Now the company has told us how in 2021 it eliminated over 95 million attempts to leave fake reviews, either to harm the premises or the business in question, or to be used by those businesses to stand out. in the app.
Many of these advisories were related to COVID-19 restrictions, not actions taken by business owners for the sake of it. Thus, Google felt that they were not a reason to damage a local’s reputation.
Something similar is happening with the photos section in reviews, where millions have been removed for blurring, duplicating, or violating Google Maps terms of service.
Gradually the application becomes a Swiss army knife on the go.
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