That Microsoft saw a gold mine in video games is no secret. Xbox is already part of the Windows experience. Games are a perfect gateway to reach a mass audience, and they are a huge incentive to sell licenses of your operating system, make your store relevant and generate revenue.
Esports is perhaps the only part that stands up to those of Redmond. They tried to work so that their franchises are essential in the major leagues
START.GG would be Microsoft’s new platform for eSports
The fact is that we now know that in the minds of Americans there is something related to eSports. We don’t know exactly what it could be, neither us nor anyone at the moment, so be careful with information that may circulate on the network.
Last March, Microsoft patented a new trademark for eSports. It is not much more detailed since the patents do not leave precise information and everything is lost between details of codes and names of lawyers. The name of this property is START.GG and because of the name and naming, some think Microsoft might be behind it. an evolution of Smush.GGwhich is a platform for creating tournaments and events that the American brand acquired in 2020.
And it is that START.GG could also be an evolution integrated into Xbox Clubs, something that has been very much in the background for a long time, and feels very abandoned. Running events and tournaments from within the Xbox/Windows ecosystem with greater ease and reach would be something many would be willing to try.
The START.GG brand is registered under classifications referring to video games, software and the organization of tournaments and electronic sports competitions.
At the moment we have to wait, nothing is confirmed and it is possible that this brand will become another or never see the light.
