With Zound1 Max and Zound1 Mix, two new DAB+ radio programs have started in North Rhine-Westphalia. One station is aimed at a young audience, the other at an older audience.
- Two new stations are now enhancing the DAB+ offering in North Rhine-Westphalia.
- Zound1 Max and Zound1 Mix share the target groups with each other.
- However, the broadcasters are not based in North Rhine-Westphalia, but in Saxony.
Zound1 Max and Zound1 Mix have been available in NRW via DAB+ and as a web radio live stream since the beginning of May. While Zound1 Max would like to appeal to people between the ages of 14 and 35 with current music, Zound1 Mix is aimed at older semesters “around 40”. Zound1 Max for teens to mid-thirties, Zound1 Mix for the “Feelgood” generation
To the live stream of Zound 1❯
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The working title for the latter station was initially “Feelgood Radio”. Now that the name Zound1 Mix has been decided on, the range of music is more specific to current and older pop music. The two stations thus define themselves very closely to the usual youth waves and mainstream stations in the German radio landscape.
Saxon organizer
However, there is not a company from North Rhine-Westphalia behind the stations, as one might think given the regionally restricted availability (via DAB+). Rather, behind Zound1 Max and Mix, is the Leipzig company Touricast. Behind the superordinate company is the Teutocast company, which operates the DAB+ stations Sportradio Deutschland and Femotion, among other things.
DAB+: everything you need to know about digital radio
Digital radios are no longer a dream of the future, but DAB+ is still struggling to assert itself against the long-established FM reception method. There are many reasons for this.
Incidentally, the latter station will also switch from nationwide to NRW-wide broadcasts in the course of the month and thus join Zound1 Max and Zound1 Mix.
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