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Apple wants to expand the ground it has gained through its services!
In recent years, Apple has intensified its efforts to improve its service offer and far from being satisfied, the company intends to go further to try to complete its hardware offer. Even though services are still far from being Apple’s forterevenue is already at the heart of the business, giving the company a reason to propel his service much further.
According to the global technology trends portal Business Insider, Apple has on its agenda the restructuring of its Services team to make this category even more profitable. These efforts will aim in particular to streaming and advertising platforms.
Team restructuring
About the new measures Apple’s senior vice president of services Eddy Cue has implemented some changes to boost the company’s services. Peter Stern, Apple’s vice president of services, will be responsible for services such as Apple One**. And it was finally announced at Todd Teresi as Advertising Business Manager from those of the apple.
Combined with the fact that all of these moves come just as Apple’s services are hitting record profits and countless subscribers, the new priorities can be taken for granted in the short term.
App Store Search Ads, Apple’s exclusive source of advertising, grew 238% to $3.7 billion in 2021, and according to one projection, it will skyrocket to $5.5 billion by the end of this year.
According to the Business Insider report, changes to Apple’s privacy policiessuch as application tracking transparency, are increasingly pushing developers to spend on App Store search ads.
The outlet also confirmed the rumors that Apple TV+ has negotiated to bring NFL games to Apple TV+, which will no doubt attract more subscribers to the platform. This means that Apple has among its plans to monetize NFL content by offering it with advertisements or through an additional sports package.
Earlier this year, Apple officially partnered with MLB to bring Friday Night Baseball exclusively to Apple TV+, though the update is not yet available to customers.
Related Topics: Apple
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