Samsung TVs with OLED displays from LG will probably still not exist. According to media reports, the negotiations have failed for the time being. Not the first setback for the manufacturer.
LG’s OLED displays are among the best TV screens in the world. (Source: © LG Electronics)
- Samsung will now not equip TVs with OLED displays from LG after all.
- The negotiations have apparently failed – at least for the time being.
- Most recently, the manufacturer had to digest another setback for its TV business.
Update 24. May 2022: The OLED cooperation between LG Display and Samsung will probably not work out for the time being. At least the Korean industry media reports “The Elec” that Samsung does not want to build the OLED televisions announced for 2022 with displays from competitor LG.
Shortly after the setback in QNED development for Samsung, the question arises as to how the TV world market leader intends to act in the high-end spectrum until the next generation of the technology is ready for the mass market around 2025.
Is the decline in demand for TV sets the reason for LG’s apparently bursting OLED supply for the time being – or does Samsung now have other plans in view of the recently announced revolutionary new manufacturing method from Japan Display? One thing seems clear. It probably won’t be long before the next news from Korea emerges.
Original message from May 5th
Will Samsung launch a TV series with the OLED screen units from top competitor LG Display in 2022? The indications of this are actually increasing: Such a cooperation between the two most powerful TV manufacturers in the world should just depend on the delivery price for the display units.
This is how the Korean tech medium reports The Electhat the negotiations between Samsung and the LG subsidiary LG Display are already well advanced – only the industry giants can’t agree on a unit price for the OLED panels.
Why does Samsung need LG OLED displays?
Samsung’s interest in the displays from the OLED leader LG may now have different reasons. The world market leader in the TV sector initially withdrew from OLED production in 2016, leaving the territory largely to LG Display.
The subsidiary of the Korean competitor became a virtual monopolist in the OLED sector and has since been supplying other TV manufacturers with panels for high-end televisions. The screen types from LG Display classified as W-OLED are extremely popular despite their high prices, in particular because of their impressive contrast values.
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Samsung’s cessation of LCD production, which is important for the QLED displays previously installed by the TV market leader, may be another reason for the return to OLED technology. The LCD market is largely left to Chinese companies like TCL, whose pricing is simply uneconomical for Korean companies.
In order to jump back onto the OLED train, Samsung first needs the production capacities of LG – the toughest competitor on the market for high-end TV sets.
Samsung is already launching QD OLED
Meanwhile, Samsung is about to launch its own QD OLED display on the TV market, which is based on a different technology – and is receiving a lot of praise and criticism for its S95B premium television even before it is launched.
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