YouTube TV, a subscription service that allows Americans to watch live television channels through the popular online video platform for $ 49.99 a month, Apple rates. Service it will cease to be associated with the App Payment aggregated payments from March 13.
In other words, users will not be able to pay for a YouTube TV subscription using their Apple ID. They will have to do it correctly with the user account of the app itself, as this prevents Cupertino charge an additional 30% for each registered user first year (plus 15% from year two).
Business model that stops working with very large services
YouTube It blends in well with other services that have been doing the same over the years, like Netflix or Sotify. Including in-app payments means having that rate, so that the service will bear the loss or charge more users to compensate them. Apple has all the rights in the world to have these rates, even though European law looks at them with a magnifying glass and that does not prevent when the app is too large independence asks the user to change their payment method.
Right now it's something it only affects the United States, because that's where all the service-enhanced TV channels are broadcast. YouTube TV is unpredictable and unpredictable in some countries, because delivery agreements such as these may include years of negotiation with those networks.
In any case, it's bad news for the App Store, which sees how they've asked for 30% of paid subscriptions for users still scaring apps to the extent they can stop depending on Apple's apparent growth. All YouTube TV customers pay their dues through the App Store you must change your payment method before March 13, or subscriptions will be canceled. Apple thus loses $ 15 per user and per month in the first year and $ 7.5 per user and per month from the second. It's not cheap.
