Cupertino Company is developing its Quick View Augmented Reality (AR) feature, designed to allow users to view products they do not intend to buy from the actual posts from Safari.
According to TechCrunch, Apple has updated the instant viewing feature in its browser marketers can add links and buttons to your virtual reality experience.
In this way, the idea is that users can experiment with two mirrors or set a piece of furniture in the space of a house, at the time of purchase. When browsing sites such as Home Depot, Wayfair, Bang & Olufsen and 1-800-Flowers, customers will now see options to buy and learn more about the product while previewing it in AR mode.
Apple announced the acquisition of these services in June 2019, confirming that it is a tool for developers and marketing websites, and that aims to provide a real shopping experience.
A sales promotion tool for Safari
Apple introduced these new tools in iOS 13 and previewed the WWDC, but marketers have begun to introduce new features. These links actually measure the purchase process, making it easy to add an item to a shopping cart, find a store near you, or chat with a customer service.
Later this year, Apple plans to continue to improve the instant look with the landing feature, which is included in the beta version of iOS 13.4. The sound of the space allows shopping sites and other virtual reality sites not within the Safari add sound to the experience.
