On September 14, 2017, Angela Ahrendts, Vice President vendors Apple has taken this phase to introduce all the improvements it has achieved by putting the Apple Watch on the market. However, the community has decided to focus on the yoke that one of the most influential women in Silicon Valley has decided to wear instead what she would say.
The tech sector (like almost all sectors of our society) continues to show signs of gender inequality. We often listen to the voices of men talking about technological advancements, introducing new products and explaining how they work. And let's not delude ourselves, it's normal to visualize a man when we think of someone working in technology.
However, many times we forget the important and important work of many women in this field. Work has been as important a success for today's well-known companies as it is for Apple.
Below we show you a contribution to a company of five women except that Apple today would not be what it is. All have shown that they are able to achieve a global victory that unfortunately is still considered masculine: the technological world.
Have you heard of them?
Joanna Hoffman
Joanna Hoffman is a marketing officer who was part of the Apple Computer Macintosh founding team. Hoffman became part of Apple in a very unique way.
It was the '70s, when he was studying undergraduate at the University of Chicago, and some of his colleagues invited him to a technology conference at the Xerox PARC in California. Jf Raskin, one of the founders of the Apple project, was to speak at the conference.
This talk, which dealt with the ability of computers to change people's lives, did not leave the young student with little enthusiasm. That's why Hoffman decided to step in and partner with Raskin.
Raskin was impressed with his contribution. He arranged a meeting with Steve Jobs and Joanna Hoffman and joined the research project for the birth of the Apple product.
Hoffman supervised the company's marketing team, in addition to writing the first draft of the user interface brochure. The director has been able to make Mac cross-cutting when it reaches other continents such as Europe and Asia.
Apple has become today not just a form of computers anymore smartphones, Apple is a lifestyle. Hoffman worked to build this identity of one of the most powerful brands in the world today.
Susan Kare
If you're a Mac user, you've seen Susan Kare's work many times, even if you don't know her name yet.
The artist and graphic designer studying Fine Arts at New York University, joined Apple in 1982. He is the designer of the icons and fonts of the first Apple Macintosh. His work has been able to give a new face to computers by enabling a revolution in iconic environments.
After working for Apple, she also worked for Microsoft Windows and the New York Museum of Art in New York as a graphic designer.
Angela Ahrendts
After working for eight years as CEO of the Burberry clothing brand, American Ah Ahndndts became part of the Apple team in 2014 as director vendors
At Burberry, Ahrendts was in charge of opening a haute couture firm in the world of commerce, which is why Apple decided to sign it: the chief executive will be tasked with finding user information on Apple's official website Be a luxury experience.
Among the things Ahrendts has accomplished is knowing how to take the Apple Watch to resorts in major cities such as Paris and London.
Katie Cotton
Katie Cotton was Apple's vice president of communications, having been part of the Apple company for twenty years.
Cotton left behind his path to twenty years of success without hesitation because of his good work in the company. It is considered that the manager was one of the driving forces that managed to position Apple as a specialty.
Katie created a communications plan the company should have with the media. A system that has worked without a doubt since Apple's success and the good reputation of our community is undeniable.
Rita Lane
There is no doubt that Rita Lane is one of the people who thanks the success of the iPad as well. After 23 years of experience in the technological world, and after serving as Apple's President in the operating division, the executive then sued the company in 2014.
Lane is responsible for the supply chain and supply of devices known as the iPad or Mac. It was Tim Cook himself who signed up for this wonderful job while working for Motorola in 2008.
Rita Lane has always been considered one of Apple's most important people, and undoubtedly, part of her success is due to her and her work.
Susan Barnes
Susan Barnes was part of the Macintosh division at Apple and was the founder of NEXT. When Steve Jobs left Apple Computer in 1985, he joined himself and other executives to found NeXT Computer, Inc. He served there as vice president and chief financial officer between 1985 and 1991.
Barnes was instrumental in financing the company. His most notable achievement in this regard was when he was able to close a $ 100 million contract with Canon Inc in 1989 with a stake in NEXT.
Andrea Jung
Andrea Jung is currently one of four women who are part of Apple's board of directors (there are 16 people on the management team). She has a positive experience, having been the first woman to hold the position of executive director of Avon Products, Inc., from 2001 to 2012.
Forbs magazine named Jung as one of the 100 most powerful women in the world in 2004, and in 2009 came the position of the 25th most powerful woman (according to the same magazine).
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