Disney+ has decided to raise prices and include a plan with ads, for now only in the United States.
After reporting a impressive increase in the number of subscribers which led Disney to overtake Netflix in the total number of paid users, the platform also announced a price increase and the arrival of the supposed plan with cheaper ads.
As Disney reports, revenue per subscriber is too low. Disney+ only earns an average of $4.35 per subscriber, which is heavily influenced by each country’s plans. For example, in India, Disney+ only generates $1.20 per month per customer, while in the United States the average revenue is over $6.
This led the company to restructure subscription planswhich now include ads and a new, more expensive package in the US.
Disney+ has decided to raise prices and launch a new plan with ads
These are the new Disney+ prices
Monthly subscription to Disney+ in the US was priced at $7.99. Now this will be the price of subscription with advertisements. As an alternative, the company has launched a new ad-free plan, Disney+ Premium, which will cost $10.99 per monthor $109.99 per year.
In addition to Disney+ pricing, the company has also changed pricing for other platforms such as Hulu and ESPN+, as well as packages with several of its services. New prices for Disney services are coming from December 8
With our new ad-supported Disney+ offering and a wide range of plans in our streaming portfolio, we will offer consumers greater choice at a variety of price points to meet the diverse needs of our viewers and attract even more audiences. wide.
Disney+ will publish its new plans at the end of 2022
Therefore, here’s how the new Disney+ plans and prices stay in the US:
| planes | Monthly | Annual |
|---|---|---|
| Disney+ Basic (with ads) | $7.99 | Not available |
| Disney+ Premium (ad-free) | $10.99 | $109.99 |
At this time, this price increase and the plan with ads are exclusive to the US market, no price increases have been announced in other countries. However, it is something that will eventually happen. It is not known if in a few months or in 2023, but Disney will export this new subscription model to other markets.
In view of the prices, it is to be expected that in Europe we will maintain the 8.99 dollars for the package with ads and go up to $12.99 for the Premium plan, with a price of around 119.99 dollars per year.
