The Witcher has been a literary phenomenon for many years. The video games made the saga jump to a new level and the Netflix series has put it in front of a casual audience that until now knew nothing. That is why book sales have multiplied, but so have those of the last game in the series, which for many is the best role-playing game of the last decade. The Witcher 3: Wild Hunt has seen its sales increase at the end of 2019, as the study published by NPD.
Thanks to the Netflix series, book sales for IP grew significantly during December. As the publicity prior to the launch of the Netflix series increased in the week of November 24, physical book sales began to increase. During the two weeks following the premiere of The Witcher on Netflix, the US physical book revenues. They were 562 percent higher than in the same period in 2018.
In the world of video games, The Witcher was already very popular. The most recent game, The Witcher 3: Wild Hunt, was released in May 2015. In June 2019, the game's publisher, CD Projekt Red, confirmed that the game sold more than 20 million units worldwide. The Witcher 3: Wild Hunt took the Nintendo Switch console in October 2019, just before the premiere of the Netflix series. The combination of these factors meant that according to NPD, the game had a strong increase in sales during the fourth quarter of 2019. The physical sales of the game in December of the USA. they were 554 percent higher than those of December 2018, and still 63 percent higher even if the Nintendo Switch platform is excluded.
