About a week ago, we learned that Apple wanted to expand its advertising business into Apple Maps, Podcasts, Books and more. Now, after Mark Gurman broke the scoop, the Bloomberg reporter gives us more details on Apple’s plans with Apple Maps. Plans that we should see arrive in the form of announcements next year.
A good promotion opportunity for business
In the latest version of her Power On newsletter, Marg Gurman wrote, “I think the engineering work is already underway to launch search ads in the Apple Maps app, and we should start see it implemented next year“. An implementation that would allow nearby businesses to promote themselves within Apple Maps.
But how will it work? To answer this question, we only have to reference the App Store. Right now, when we search for, say, “browser” in the app store, the first result we get is Firefox, then DuckDuckGo, then Edge, then Opera, and so on. Before all but, Google appears. Because? Because Google paid for it. We’ll see something like this in the Maps app.
Being in a specific location, if we search for, for example, “Japanese”, we can find a specific restaurant at the top of the search, because this company has paid to appear there. A first place, everything is said, shaded blue and clearly labeled “Announcement”
In any case, an interesting source of income for Apple and a great opportunity for companies seeking to make themselves known. A strategy that we already see in Google Maps, Waze or Yelp, but that Apple will undertake, as always, guarantee our privacy, well, as far as we know, results will be displayed based on keywords. An interesting approach for all parties involved. Apple, companies and users.