According to reports, EA will make an acquisition very soon. And no, it wouldn’t be Sony or Microsoft getting their hands on it, it would be Amazon. Here’s what we know.
Updated at 2:21 p.m
Contrary to what was circulating very recently, Amazon would not make an offer to buy EA, according to CNBC.
The rumors could have been true. Last May, an American site suggested that EA wanted to be bought out. Not from a gaming juggernaut like Microsoft or Sony, but from entertainment giants. In his field of vision Disney, Amazon and even Apple. Eventually, one of them would have been persuaded.
EA soon bought by Amazon?
EA had denied the rumors of a takeover and yet… According to reputable media United States today, the American giant would soon join the stable of an e-commerce giant. According to their sources, Amazon would announce the acquisition of Electronic Arts later today. No further information or potential amounts have been leaked at this time. However, we do know that Jeff Bezos’ company was one of the candidates approached by the publisher of FIFA, Dragon Age, Battlefield or The Sims. If the previous rumors are true, Andrew Wilson should remain at the head of the group.
It would be a nice blow to Amazon, whose tentative beginnings in the video game world have not borne much fruit. By getting its hands on EA, the tech juggernaut can look to cement its place in the video market, but also on its new spearhead: video streaming with Amazon Prime. With strong licenses like Mass Effect and Dead Space, Amazon would also pave the way for a cross-media electronic arts licensing strategy that could pay off in the long run.
