Counterpoint Research has released new estimates that should make the Cupertino offices smile more. Apple continues to maintain undisputed leadership in the so-called “premium” mobile marketwhich the source classifies as those costing more than $400.
If it’s an expensive phone, it’s probably Apple (or Samsung)
If we remove all mobiles that cost less than 400 dollars from the entire global market, Apple manages to have a 57% market share. It is even a little more than last year, when they had 56% according to the estimates of the same company. In second place is Samsung with a 19% share, almost a third of Apple’s share; and the rest is distributed by brands such as Huawei, Oppo and Xiaomi.
These aren’t bad numbers, of course, although you have to take into account that the entire iPhone line is included in this study (the cheapest model is the iPhone SE for $429 in the US ). The competition, on the other hand, offers a wide range of cheaper mobiles who triumph all over the world. But the more expensive is what usually gives more profit margin, so Apple can be happy.
The future doesn’t look bad either: Apple is preparing to launch the iPhone 14 throughout this month and production is progressing at a good pace. Meanwhile, Samsung will also seek to capture more market share in this sector by selling its new Galaxy Z Flip4 and Galaxy Z Fold4 foldables.
